One of the biggest launches of 2018 by far has been the Benefit Cosmetics BADgal Bang! Mascara. A lot of people were abroad to help with the reveal and others sat in awe wondering what the secret would be about. I thought it would be a new range of foundations or possibly branching out into powder palettes for highlighting and contouring. I was a tad confused when I saw it was just a mascara, but since they've not had a mascara product launched since Roller Lash, I guess it's fairly big news for Benefit. It's £21.50 so more expensive than the rest of their lash products but with the technology used to create the mascara it's not much of a surprise.
BADgal Bang! has up to 26-hour "full-blast" volumising mascara that creates huge volume without weighing down your lashes. It has "gravity-defying" formula contains aero-particles which are one of the lightest known materials, which come from space technology. The mascara has intense black pigment for a bigger impact on your lashes, along with the Slimpact! brush that's streamlined to reach the roots of your lashes up to the tips. All-in-all, a 360 degree reach with massive volume.
One thing I did note about the mascara is that it claims to have added volume, length and curl without clumps. I don't know whether it's down to their new brush but it did clump on my lashes. It seems to be like other Benefit mascaras that seem wetter in formula than other brands and to avoid clumps you need to leave the brush out open to oxygen for a few minutes to start drying before you apply it to the lashes. The pigment is second to none and I really like the sleek packaging. I did think from the Out Of This World slogan was going to reveal something galaxy-themed like a palette instead of a mascara.
Overall I'm a little biased, as I prefer a thicker brush as opposed to more of a comb-brush hybrid but for some people this will really work to volumise and lengthen your lashes. It is a buildable product, so you can layer up to add thickness and length but I wouldn't add more than two coats as on me it had a tendency to clump. My lashes definitely looked longer and it lasted all day long on me every time I've worn it. It's harder to remove than regular mascara so if that's a big factor for you and wanting it to last right up until you take it off, then this is a product for you.
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