3INA is a fairly new entry to the beauty scene and is trying to shake up the 'one size fits all' approach to the cosmetics industry. Their products have a functional design with long-wearing formulas while still being an affordable option for many people. The products I've tested are paraben and cruelty free and come from their bestsellers list that are designed to be 'tools for self expression and colour confidence'.
The first item I tried out was The Longwear Liquid Lipstick which comes in 20 shades and is priced at £7.95. It's designed for those who would like to have the colour payoff from a longwear lipstick while still being able to enjoy the application method of a lip gloss. I've got this in the shade colour 500 which dries as a matte cherry red. To apply, you need a generous amount of the product to put one coat over the top of a base of lip liner on clean dry lips. If you start at the Cupid's bow and work your way outwards, you'll get the best application. The gloss will then turn into an opaque matte lipstick that will stay on your lips for hours. When you want to remove the product use their 'The Eyes & Lips Make-Up Remover'.
If you fancy something to use on your eyes, the 3INA The Cream Eyeshadow (£7.95) is waterproof and available in 18 different colours. It gives you a strong, shimmery magnetic colour that will last all day. I've got this in the number 301 which is a dual-toned coppery bronze metallic shade. To apply, you can use concealer brush to blend outwards towards the outer edge of your eye. To get a sophisticated finish, you can blend a number of shades together. For me it's not an everyday product as I've got oily eyelids, but when I set my eyes with primer it works quite well.
If you want a product that is a 'flashbulb for your skin', this 3INA The Highlighter (£10.95) can illuminate your face. For applying you can use a fan brush or makeup sponge to lightly add the powder to your temple and cheekbones. You can also dust over your eyelids or Cupid's bow using your fingers to light up these areas. Don't think that this product has to be limited to your face as it can add glow and radiance when wearing a strapless top by adding it to your shoulders and collarbones.
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